Shopping for Social Impact: Brands That Give Back
Shopping can be much more than just a way to fulfill our desires and needs. It can also be an opportunity to make a positive impact in the world. In recent years, there has been a rise in consumer demand for brands that give back to society and support social causes. This trend, known as “shopping for social impact”, has gained popularity among individuals who want to make a difference with their purchase decisions. In this article, we will explore the concept of shopping for social impact and highlight some brands that are making a positive impact on society. 
What is Shopping for Social Impact?
Shopping for social impact means intentionally choosing to buy products from companies that support social causes and make a positive impact on society. This can include brands that donate a portion of their profits to charity, use sustainable and ethical manufacturing processes, or support marginalized communities. By supporting these brands, consumers can use their purchasing power to contribute to making a difference in the world.
The Rise of Shopping for Social Impact
In recent years, there has been a significant shift in consumer behavior towards conscious consumption. People are becoming more aware of the impact their purchases have on the world and are seeking ways to make a positive difference. This has led to the rise of shopping for social impact, as individuals want to support brands that align with their values and beliefs.
According to a survey conducted by Nielsen in 2015, 66% of consumers are willing to spend more on products and services from companies that are committed to positive social and environmental impact. This statistic proves that consumers are increasingly prioritizing the greater good over personal needs and are willing to pay a premium for it. This mindset shift has led many brands to adopt a socially responsible business model to attract and retain consumers.
Brands Making a Difference
TOMS
TOMS is a well-known brand that pioneered the “One for One” business model. For every pair of shoes sold, TOMS donates a pair to a child in need. They have also expanded their philanthropy efforts to include eyewear donations and safe water initiatives. To date, the company has donated over 100 million pairs of shoes and restored sight to over 700,000 people through their eyewear program.
Warby Parker
Warby Parker is another eyewear brand that follows the “One for One” model like TOMS, but with a twist. For every pair of glasses sold, they train individuals in developing countries to give basic eye exams and sell affordable glasses to their communities. This not only addresses the issue of vision impairment but also provides job opportunities in developing countries.
Lush Cosmetics
Lush is a cruelty-free and environmentally conscious cosmetics brand that advocates for social and animal rights. They have several campaigns that support issues such as animal welfare, human rights, and environmental conservation. One of their recent campaigns, #RefugeesWelcome, aims to raise awareness and support for refugees and their families.
Patagonia
Patagonia is a sustainable outdoor clothing and gear company that donates 1% of their sales to grassroots environmental groups. They also promote fair labor practices and transparency in their supply chain. In 2016, Patagonia donated 100% of their Black Friday sales (over $10 million) to grassroots environmental organizations.
Conclusion
Shopping for social impact gives consumers the power to use their money for good. By supporting brands that give back, consumers can contribute to positive social and environmental change. With the rise of conscious consumption, we can expect to see more and more brands incorporating social impact into their business model. So, the next time you go shopping, consider the impact your purchase can make and choose brands that align with your values and beliefs.
